Chanel Royale - Fashion Clothing and Accessories

Chanel Royale – Fashion Clothing and Accessories

Chanel is a French luxury house renowned for its elegant, understated collections, instantly recognizable by their signature Chanel style.

The Fashion of Coco Chanel

Coco Chanel famously said, “Fashion fades, style is eternal,” a guiding principle for the brand. Black and white remain Chanel’s iconic colors. The Chanel woman embodies a blend of femininity and masculinity, effortlessly combining pearl necklaces, tailored suits, refined elegance, and freedom.

A Reopened Boutique in December 2023

The boutique, located at 25, rue Royale in the heart of the Madeleine district, has been fully renovated and reimagined over the course of a year-long project.

The 420-square-meter space, spread across two levels, is anchored by a glass elevator and a double-height white marble staircase. It features two distinct entrances: one on rue Royale and the other on cité Berryer, one of the capital’s most exclusive hidden passages, renamed Village Royal in the 1990s and now home to several luxury brands.

Designed by architect Peter Marino

The new layout embraces the concept developed by architect Peter Marino for Chanel, particularly through the house’s signature color codes (gold, black, unbleached white) accented with shades of blue, red, and pink. The ambiance is subdued, intimate, and elegant, featuring precious materials such as stucco, lacquered panels, marble, granite, and onyx.

Fashion accessories and ready-to-wear

At the entrance, on the first floor, a space is dedicated to accessories, including costume jewelry, sunglasses, and bags, while at the back of the boutique, you’ll find small leather goods, watches, fine jewelry, and additional bag styles.

The store also offers ready-to-wear, featuring the latest collections by artistic director Virginie Viard, as well as:

Clothing
Fashion accessories
Fragrances
Fine jewelry and watches
Sunglasses

A sculpture to evoke Mademoiselle Chanel

One of the store’s highlights is the spiral sculpture “White Golden Lasso,” composed of stainless steel beads plated with white gold leaves, suspended from the ceiling near the staircase. Inspired by Mademoiselle Chanel’s beloved pearl necklace, it is reimagined here in a monumental version over three meters tall. This installation by artist Jean-Michel Othoniel can also be found in other Chanel boutiques.

Chanel boutiques in Paris and around the world

With the restructuring of the Chanel store on Rue Royale, the brand is reinforcing its presence in Paris. This includes five other locations in the heart of the capital: a new space opened in 2018 at 19 Rue Cambon, complementing the historic address at 31 Rue Cambon, as well as at 42 and 51 Avenue Montaigne, and 21 Rue du Faubourg Saint-Honoré.

These stores are complemented by Chanel’s flagship jewelry boutique, which reopened on Place Vendôme in June following major renovations, as well as Chanel spaces within the department stores Galeries Lafayette, Printemps, and Le Bon Marché, and at La Samaritaine with a dedicated shoe boutique. Not to mention the three Chanel boutiques at Roissy-Charles de Gaulle Airport. In total, the brand operates 220 Chanel fashion boutiques worldwide.