Chanel Royale - Cloths and Fashion accessories - Rated 4,2

Chanel Royale-Cloths and Fashion accessories

Chanel is a French luxury house that develops elegant, simple collections that always have a distinct Chanel style.

The Coco Chanel fashion

Coco Chanel said: "Fashion goes out of fashion, style never does", and this is still the brand's guiding principle. Black and white are Chanel's two flagship colors. The Chanel woman is both feminine and masculine, wearing a pearl necklace, a suit, she is refined and liberated.

A boutique juste re-opened in December 2023

The boutique at 25, rue Royale, in the heart of the Madeleine district has been completely renovated and redesigned following a year-long project.

The 420-square-meter space is laid out on two levels around a glass elevator and a double-height white marble staircase. It has two separate entrances, one on rue Royale, the other in cité Berryer, one of the capital's most chic hidden passages, renamed Village Royal in the 1990s and home to several luxury brands.

Decoration by architect Peter Marino

The new layout takes up the concept developed by architect Peter Marino for Chanel, notably through the house's color codes (gold, black, unbleached white) with shades of blue, red and pink. The atmosphere is hushed, intimate and elegant, with precious materials such as stucco, lacquer panels, marble, granite and onyx.

Fashion accessories but also ready-to-wear

At the entrance, on the first floor, there is a space for accessories, such as costume jewelry, eyewear and bags, while at the back of the boutique you'll find small leather goods, watches, jewelry and other bag models.

The store also offers ready-to-wear, with the latest collections from artistic director Virginie Viard and also

• Clothing
• Fashion accessories
• Parfums
• Jewelry and watches
• Fashion sunglasses

A sculpture to recall Mademoiselle Chanel

A special feature of the store is the swirling sculpture "White Golden Lasso", made of stainless steel beads coated in white gold leaf, descending from the ceiling near the staircase, like the iconic pearl necklace beloved of Mademoiselle Chanel, here in a giant format over three meters high. This installation by artist Jean-Michel Othoniel is a feature of other Chanel boutiques.

Chanel shops in Paris and in the world

With the restructuring of the Rue Royale outlet, Chanel is strengthening its strike force in Paris. Particularly in the heart of the capital, where it has five other points of sale at 19 rue Cambon, a new space added in 2018 to the historic address at 31 rue Cambon, at 42 and 51 avenue Montaigne and at 21 rue du Faubourg Saint-Honoré.

These stores are complemented by the flagship Chanel Joaillerie, which reopened its doors on Place Vendôme after extensive renovations in June, as well as outlets in the Galeries Lafayette, Printemps and Bon Marché department stores and at La Samaritaine with a space dedicated exclusively to shoes, not to mention the three boutiques at Roissy-Charles de Gaulle airport. In all, the company has 220 Chanel Mode boutiques worldwide.